Process Creative

Process Creative shapes stories with intention: from documentaries to commercials to 360-campaigns. Their creative process is collaborative, grounded, and driven by heart. But for years, founder Daniel Chesnut struggled to create a portfolio site that truly captured the soul of what makes Process different. Their previous website presented them like a traditional video production company, when the reality was they build deep relationships and create work that resonates on a human level.

We partnered to redesign their entire digital presence from the ground up. The challenge wasn't just showcasing their exceptional work: it was expressing who they are: storytellers who uncover what matters and honor it through every frame.

The approach centered on "showing the process." Visual metaphors were turned into functional design: film strip frames for video presentation, monotype details inspired by camera mechanics, layered compositions revealing depth. Working closely with web developer John Choura, we created a custom site with modular project pages, a bespoke video player, and scroll-driven animations that feel cinematic. The monochrome palette with warm accents mirrors their production aesthetic, while hand-crafted touches (like an animated letter from Daniel on the about page) add humanity throughout.

The result is a website that finally feels like them: timeless, intentional, and deeply personal. Film-style credits honor their collaborative approach, while the flexible design system scaled to showcase 20+ projects. Most importantly, it positions Process not as vendors, but as creative partners who build something deeper than commercial relationships.